The Lost Art of Sales

Professional online Course

Designed for anyone looking to better Understand Sales & learn How to Sell more Successfully.

The Purpose of this Course

  • HOW TO BETTER UNDERSTAND SALES & SALES PHILOSOPHY


  • HOW TO DELIVER BETTER SALES PRESENTATIONS


  • HOW TO MAKE MORE SALES TO ACHIEVE YOUR GOALS

How this Course works

This Course has been specially designed to be easy to follow, with clear lesson plans and small ‘bite-size’ video content so that you can quickly find a certain topic and go through it again as you’re Applying what you Learn out there in the Real World.

As well as a comprehensive Curriculum there are also 15 Exercises for you to complete so you can see how your individual Product or Service fits in with what we are teaching you; there's also some Tasks so you can Practice what you're Learning without wasting your Hard-earned Qualified Leads.

Together we’ll go through everything needed to put together a Solid Sales Presentation, so that at the end you’ll be ready to get out there and Start Selling Successfully.

You can access your Course any time 24hrs a Day, 7 days a Week for the term of your Contract option.

Your way, in your time.

Our Guarantee to you

If you’re willing to put in the effort, have complete belief in what you’re Selling, and know what you want to achieve then you’re in the perfect place to SUCCEED.

If you Apply ALL the Knowledge & Wisdom I share with you then I GUARANTEE that you will make more Sales, and achieve the Success that comes from Selling more Successfully.

Sales is the oldest Profession in the World; and the Sales Philosophy I’m about to share with you has been honed to perfection over Thousands of Years and used successfully for generations.  Civilisations and Empires may have crumbled into dust, but everything I’m going to teach you is as relevant today as it was 1,000's of Years ago.

MY GUARANTEE TO YOU is that if you LISTEN, LEARN & APPLY this Knowledge & Wisdom...

YOU WILL be SUCCESSFUL AT SALES.

Ian Hillyard

Course curriculum

  • 1

    Welcome to THE LOST ART OF SALES

    • The Lost Art of Sales

    • How to get the Most from this Course
  • 2

    An INTRODUCTION TO SALES

    • What is SALES?

    • What is a CON-MAN?
  • 3

    The 15 Principles of SALES PHILOSOPHY

    • What is Sales Philosophy?

    • Principle One: Sales is about Problem Solving

    • Exercise 1

    • Principle Two: Benefits over Features

    • Exercise 2

    • Principle Three: People buy People

    • Principle Four: 2 Ears & 1 Mouth

    • Principle Five: The most Important Word in the Universe

    • Principle Six: Good News & Bad News

    • Task 1

    • Principle Seven: Who’s in Control?

    • Principle Eight: The Importance of Goals

    • Exercise 3

    • Principle Nine: Buyers are Liars

    • Principle Ten: Sincerity Sells

    • Principle Eleven: Use Tricks never Gimmicks

    • Principle Twelve: Good Things aren’t Cheap…

    • Exercise 4

    • Principle Thirteen: True Professionals are always Results Based

    • Principle Fourteen: Use Stories not Statistics

    • Exercise 5

    • Principle Fifteen: With Great Power…
  • 4

    The REAL REASON people fail in SALES

    • The REAL REASON people fail in Sales

    • Sell your own Success to Yourself

    • What is your main Objection to being Successful?

    • Don’t be ‘the Excuses guy’

    • Exercise 6

    • The importance of Decisions – and making a new Decision EVERYDAY!

    • Understanding FEAR

    • 3 Easy steps to overcome FEAR

    • Task 2
  • 5

    THE NUMBERS GAME

    • What is THE NUMBERS GAME?

    • How to ESTABLISH YOUR HIT-RATE

    • How to CALCULATE YOUR SALES TARGETS

    • Exercise 7

    • How to INCREASE YOUR HIT-RATE

    • The Importance of RECORD KEEPING & ANALYSIS

    • Exercise 8
  • 6

    Creating GOOD HABITS

    • GOOD HABITS vs. bad habits

    • Exercise 9

    • How to replace Bad Habits

    • Task 3

    • The 21/90 Rule

    • Task 4

    • Will this HELP ME SUCCEED?

    • Success stops when YOU stop!
  • 7

    Understanding EMOTION vs. Logic

    • People are EMOTIONAL CREATURES

    • Understanding THE EMOTIONAL JOURNEY

    • How to best USE NEGATIVE EMOTIONS

    • The importance of CONSOLIDATING THE SALE
  • 8

    Using OPEN & CLOSED QUESTIONS

    • What are Open & Closed Questions

    • How to best use Open Questions

    • How to best use Closed Questions

    • Using the Sub-Conscious: Yes Yes Yes Yes Yes

    • Exercise 10
  • 9

    ASKING FOR THE SALE

    • The Importance of ASKING FOR THE SALE

    • What is a PRE-CLOSE?

    • NO doesn’t actually mean NO

    • The Soft Close

    • The Assumption Close

    • The Columbo Close

    • The Hard Close

    • The Take Away Close

    • The Now or Never Close

    • The Acute Angle Close

    • The Question Close

    • The Something for Nothing Close

    • The Pro-Con Close

    • The Boss Close

    • The Buddy Boss Close

    • The Need Close

    • The Scale Close

    • The Visual Close

    • The Empathy Close

    • The Artisan Close

    • The Alternative Close

    • The Opportunity Cost Close

    • The Ownership Close

    • The ‘Best Time To…’ Close

    • The Testimonial Close

    • The Choice Close

    • The Favour Close

    • Exercise 11
  • 10

    Dealing with OBJECTIONS

    • What is an OBJECTION?

    • Exercise 12

    • Remember: BUYERS ARE LIARS :-(

    • UNDERSTAND THE OBJECTION

    • Using 3rd Party Stories

    • Exercise 13

    • ‘But’ vs. ‘However’

    • The BIG one!

    • Turn Objections into Sales

    • Always Leave 1 Door Open

    • How to Deal with Multiple Objections
  • 11

    CONSOLIDATING THE SALE

    • A Reminder why CONSOLIDATING THE SALE IS SO IMPORTANT

    • How to CONSOLIDATE THE SALE
  • 12

    12. Building your SALES PRESENTATION

    • Did you REALLY Think…?

    • Exercise 14

    • What you should now have: The ingredients for THE RECIPE OF SUCCESS

    • The structure of A SOLID SALES PRESENTATION

    • The various DELIVERY METHODS

    • One size does not fit all – making BESPOKE PRESENTATIONS

    • Exercise 15

    • What SUCCESSFUL SALES PROFESSIONALS do – always improving

    • Congratulations – you’re now READY TO GET OUT THERE & SELL SUCCESSFULLY!

Meet your Instructor

Founder

Ian Hillyard

A specialist Business Coach with over 25 years' experience Training Sales Professionals, Ian is passionate about Sales Philosophy, a leading expert in The Lost Art of Sales having Developed and Managed successful Sales Campaigns all over the World, and is dedicated to helping others Succeed in Sales. ______________________________________________________ In 2016 Ian founded InGood Company to help SMEs all around the World build, grow & develop their Businesses through Coaching, covering every aspect of running a Successful Enterprise, for more information simply email Ian via the link below.

1on1 Mentoring & Consultancy Service

Our 1on1 Mentoring & Consultancy Service Packages are only available to those who have already completed our Platinum Course, are by invitation only as capacity is limited, and available in three options of 3, 6 or 12 Month Packages.  

With our 1on1 Mentoring & Consultancy Service you can get in touch with us at any time during the Contract via email, and also book a 1on1 Video Meeting each month to Discuss, Quantify and Analyse your Sales Campaign to better ensure results.

If you feel that your Sales Campaign would benefit from our 1on1 Mentoring & Consultancy Service then simply email us at: [email protected] to arrange a chat to discuss your best options.

Testimonials

HIGHLY RECOMMEND!!!

P. Wallis

The Lost Art of Sales is a brilliant course which takes you step by step through each stage of how to sell more successfully. Ian explains the Why's as well as the How's of getting to a sale. I used to dread having objections, and now I can't wait to get them - dealing with them in the way he shows you really helps get more Sales... Thank you Ian!

Great for beginners

A. Smyth

Having never really done anything like this before I wasn't sure if it would suit me, but the whole process was really simple and easy. I can't believe the confidence it gave me to approach new customers.

Perfect for Business Coaches

M. Abdul

Having been a Coach for 5 years I was still struggling to grow my Client base; I even considered packing it all in. The Lost Art of Sales showed me how easy Sales can be, and how to ensure every new prospect meeting counted. I'm nearly at capacity and soon will have to turn people away - this course made all the difference to my business.

Value for money

AM Media Group

We used to pay an absolute fortune on Sales Training and now we simply let our staff work in their own time at home. Very cost-effective for Business' who need solid Sales training.

Fully comprehensive

P. Leggett

Having been on a number of 'sales' courses over the years I've never come across anything even remotely like The Lost Art of Sales. The information on Sales Philosophy was entirely new to me and really helped ground a new understanding of how to put everything together and show me how increase my sales revenue.

FAQ's

  • Can I upgrade my Course?

    If at any time you feel that you would like to upgrade your Course to the next level that’s no problem, simply email us at: [email protected] and we will issue you with a voucher to use at the checkout when you buy the Course option you want which will automatically discount the amount already paid.

  • How long does the Course take to complete?

    The Platinum Course allows 90 days to complete. The Course has been designed in bite-size video format to make it easy to digest and can be completed within two weeks, but how long it takes to complete is up to you.

  • Can I simply enroll for a 1on1 Consultancy package?

    Our 3, 6 or 12 Month Mentoring & Consultancy Service Packages are only available to those who have already completed our Platinum Course, and are by invitation only as capacity is limited. For more information simply email us at: [email protected]

  • Will I get a Certificate at the end of the Course?

    We sell KNOWLEDGE & WISDOM, and to be perfectly honest your Customers couldn’t care less if you have a pretty piece of paper or not, only whether you can help them! The proof of your skills is in the RESULTS. After all, what would you rather have at the end of this Course; an amazing looking Certificate, or an amazing looking FUTURE? Our GUARANTEE to YOU is that if you Listen, Learn & Apply this knowledge, you WILL be SUCCESSFUL AT SALES.

  • Do you offer discounts for bulk orders?

    Yes, discounts are available depending on how many, over how long, and other factors. For a bespoke quote please email us at: [email protected] with your specific requirements.

  • Do you offer Courses in Marketing?

    We don't currently offer stand alone Courses in Marketing; however, InGood Company offer Coaching and Training in ALL aspects of running a Successful Business. We also work with our Clients within the 1on1 Mentoring & Consultancy packages on the best method of Marketing for your individual Sales Campaigns.

  • What is InGood Company?

    The Lost Art of Sales is an online Course under the banner of InGood Company, a Professional Coaching Organisation. InGood Company is dedicated to helping SMEs in every aspect of BUILDING, DEVELOPING & GROWING their Business. __________________________________________________________________________ Business Coaching topics include: - Time Management - Business Plans - Effective Communications - Developing Leadership Skills - Crisis Management - Analysing Competitors - Optimising Communications - Motivating Staff - Performance Management - Finding your Ideal Customers - & much more. __________________________________________________________________________ The simple fact is that ONLY 50% OF BUSINESSES SURVIVE THEIR 1ST YEAR, and LESS THAN 10% MAKE IT THROUGH THEIR 1ST FIVE YEARS; and that’s WITHOUT any Global Pandemics! __________________________________________________________________________ Our Goal is to address those horrible statistics in the most Cost-effective way possible through Professional Coaching, and to help more Businesses be more Successful more of the Time. For more information email us at: [email protected]

  • Does InGood Company offer Courses in running a Business?

    InGood Company is currently working on allowing our Members to access Coaching content online through a monthly subscription. For more information please email us at: [email protected]