Learn how to Sell more Successfully

Designed for anyone looking to better Understand Sales & learn How to Sell more Successfully.

The Purpose of this Course

  • HOW TO BETTER UNDERSTAND SALES & SALES PHILOSOPHY


  • HOW TO DELIVER BETTER SALES PRESENTATIONS


  • HOW TO MAKE MORE SALES TO ACHIEVE YOUR GOALS

How this Course works

This Course has been specially designed to be easy to follow, with clear lesson plans and small ‘bite-size’ audio content so that you can quickly find a certain topic and go through it again as you’re Applying what you Learn out there in the Real World.

As well as a comprehensive Curriculum there are also 15 Exercises for you to complete so you can see how your individual Product or Service fits in with what we are teaching you; there are also some Tasks so you can Practise what you're Learning without wasting your Hard-earned Qualified Leads.

Together we’ll go through everything needed to put together a Solid Sales Presentation, so that at the end you’ll be ready to get out there and Start Selling Successfully.

You can access your Course any time 24hrs a Day, 7 days a Week for 90 days, with Free re-enrolment if you need longer.

Your way, in your time.

Our Guarantee to you

If you’re willing to put in the effort, have complete belief in what you’re Selling, and know what you want to achieve then you’re in the perfect place to SUCCEED.

"If you Apply ALL the Knowledge & Wisdom I share with you then I GUARANTEE that you will make more Sales, and achieve the Success that comes from Selling more Successfully."

Sales is the oldest Profession in the World; and the Sales Philosophy I’m about to share with you has been honed to perfection over Thousands of Years and used successfully for generations.  Civilisations and Empires may have crumbled into dust, but everything I’m going to teach you is as relevant today as it was thousands of Years ago.

MY GUARANTEE TO YOU is that if you LISTEN, LEARN & APPLY this Knowledge & Wisdom...

YOU WILL be SUCCESSFUL AT SALES.

Ian Hillyard

Course curriculum

  • 1

    Welcome to THE LOST ART OF SALES

    • The Lost Art of Sales

    • How to get the Most from this Course
  • 2

    An INTRODUCTION TO SALES

    • What is SALES?

    • What is a CON-MAN?
  • 3

    The 15 Principles of SALES PHILOSOPHY

    • What is Sales Philosophy?

    • Principle One: Sales is about Problem Solving

    • Exercise 1

    • Principle Two: Benefits over Features

    • Exercise 2

    • Principle Three: People buy People

    • Principle Four: 2 Ears & 1 Mouth

    • Principle Five: The most Important Word in the Universe

    • Principle Six: Good News & Bad News

    • Task 1

    • Principle Seven: Who’s in Control?

    • Principle Eight: The Importance of Goals

    • Exercise 3

    • Principle Nine: Buyers are Liars

    • Principle Ten: Sincerity Sells

    • Principle Eleven: Use Tricks never Gimmicks

    • Principle Twelve: Good Things aren’t Cheap…

    • Exercise 4

    • Principle Thirteen: True Professionals are always Results Based

    • Principle Fourteen: Use Stories not Statistics

    • Exercise 5

    • Principle Fifteen: With Great Power…
  • 4

    The REAL REASON people fail in SALES

    • The REAL REASON people fail in Sales

    • Sell your own Success to Yourself

    • What is your main Objection to being Successful?

    • Don’t be ‘the Excuses guy’

    • Exercise 6

    • The importance of Decisions – and making a new Decision EVERY DAY!

    • Understanding FEAR

    • 3 Easy steps to overcome FEAR

    • Task 2
  • 5

    THE NUMBERS GAME

    • What is THE NUMBERS GAME?

    • How to ESTABLISH YOUR HIT-RATE

    • How to CALCULATE YOUR SALES TARGETS

    • Exercise 7

    • How to INCREASE YOUR HIT-RATE

    • The Importance of RECORD KEEPING & ANALYSIS

    • Exercise 8
  • 6

    Creating GOOD HABITS

    • GOOD HABITS vs. bad habits

    • Exercise 9

    • How to replace Bad Habits

    • Task 3

    • The 21/90 Rule

    • Task 4

    • Will this HELP ME SUCCEED?

    • Success stops when YOU stop!
  • 7

    Understanding EMOTION vs. Logic

    • People are EMOTIONAL CREATURES

    • Understanding THE EMOTIONAL JOURNEY

    • How to best USE NEGATIVE EMOTIONS

    • The importance of CONSOLIDATING THE SALE
  • 8

    Using OPEN & CLOSED QUESTIONS

    • What are Open & Closed Questions

    • How to best use Open Questions

    • How to best use Closed Questions

    • Using the Sub-Conscious: Yes Yes Yes Yes Yes

    • Exercise 10
  • 9

    ASKING FOR THE SALE

    • The Importance of ASKING FOR THE SALE

    • What is a PRE-CLOSE?

    • NO doesn’t actually mean NO

    • The Soft Close

    • The Assumption Close

    • The Columbo Close

    • The Hard Close

    • The Take Away Close

    • The Now or Never Close

    • The Acute Angle Close

    • The Question Close

    • The Something for Nothing Close

    • The Pro-Con Close

    • The Boss Close

    • The Buddy Boss Close

    • The Need Close

    • The Scale Close

    • The Visual Close

    • The Empathy Close

    • The Artisan Close

    • The Alternative Close

    • The Opportunity Cost Close

    • The Ownership Close

    • The ‘Best Time To…’ Close

    • The Testimonial Close

    • The Choice Close

    • The Favour Close

    • Exercise 11
  • 10

    Dealing with OBJECTIONS

    • What is an OBJECTION?

    • Exercise 12

    • Remember: BUYERS ARE LIARS :-(

    • UNDERSTAND THE OBJECTION

    • Using 3rd Party Stories

    • Exercise 13

    • ‘But’ vs. ‘However’

    • The BIG one!

    • Turn Objections into Sales

    • Always Leave 1 Door Open

    • How to Deal with Multiple Objections
  • 11

    CONSOLIDATING THE SALE

    • A Reminder why CONSOLIDATING THE SALE IS SO IMPORTANT

    • How to CONSOLIDATE THE SALE
  • 12

    12. Building your SALES PRESENTATION

    • Did you REALLY Think…?

    • Exercise 14

    • What you should now have: The ingredients for THE RECIPE OF SUCCESS

    • The structure of A SOLID SALES PRESENTATION

    • The various DELIVERY METHODS

    • One size does not fit all – making BESPOKE PRESENTATIONS

    • Exercise 15

    • What SUCCESSFUL SALES PROFESSIONALS do – always improving

    • Congratulations – you’re now READY TO GET OUT THERE & SELL SUCCESSFULLY!

Meet your Instructor

Author

Ian Hillyard

A specialist Business Coach with over 30 years' experience Training Sales Professionals. As a leading expert in Sales Philosophy, having Developed and Managed successful Sales Campaigns all over the World, Ian is dedicated to helping others Succeed in Sales.

Testimonials

HIGHLY RECOMMEND!!!

P. Wallis

The Lost Art of Sales is a brilliant course which takes you step by step through each stage of how to sell more successfully. Ian explains the Why's as well as the How's of getting to a sale. I used to dread having objections, and now I can't wait to get them - dealing with them in the way he shows you really helps get more Sales... Thank you Ian!

Great for beginners

A. Smyth

Having never really done anything like this before I wasn't sure if it would suit me, but the whole process was really simple and easy. I can't believe the confidence it gave me to approach new customers.

Perfect for Business Coaches

M. Abdul

Having been a Coach for 5 years I was still struggling to grow my Client base; I even considered packing it all in. The Lost Art of Sales showed me how easy Sales can be, and how to ensure every new prospect meeting counted. I'm nearly at capacity and soon will have to turn people away - this course made all the difference to my business.

Value for money

AM Media Group

We used to pay an absolute fortune on Sales Training and now we simply let our staff work in their own time at home. Very cost-effective for Business' who need solid Sales training.

Fully comprehensive

P. Leggett

Having been on a number of 'sales' courses over the years I've never come across anything even remotely like The Lost Art of Sales. The information on Sales Philosophy was entirely new to me and really helped ground a new understanding of how to put everything together and show me how increase my sales revenue.

FAQs

  • Who is this Course for?

    From complete beginners to Sales Professionals with a career of experience, this Course is for anyone who wants to better Understand Sales and learn how to Sell more Successfully. Apply the Lessons to your own Product or Service as you work through the Course.

  • How should I work through the Course?

    Listen to the bite-sized audio Lessons at your own pace, returning to them as often as you need. Listen first, then revisit and take notes. Complete the Exercises using your own Product or Service, and practise the Tasks as you go. Keep your work together—you’ll use it to build your own Sales Presentations towards the end of the Course. LISTEN. LEARN. APPLY.

  • Do I need to buy the Coursework Book?

    No. The full Audio Course is Free, and purchasing the Coursework Book is optional. The physical Book lets you follow the teaching in print, revisit the Lessons and work through all 15 Exercises alongside the audio.

  • Will I get a Certificate at the end of the Course?

    We sell KNOWLEDGE & WISDOM, and to be perfectly honest your Customers couldn’t care less if you have a pretty piece of paper or not, only whether you can help them! The proof of your skills is in the RESULTS. After all, what would you rather have at the end of this Course; an amazing looking Certificate, or an amazing looking FUTURE? Our GUARANTEE to YOU is that if you Listen, Learn & Apply this knowledge, you WILL be SUCCESSFUL AT SALES.

  • How long can I access the Course?

    Each enrolment gives you 90 days of Free access—the intended timeframe for working through the Course. If you need longer, simply re-enrol for another 90 days, again for Free. Your way, in your time.